Tech company amazed you don’t want conversations, likeness, kinks saved for ad optimization

Illustration by Raya Deussen

Southern tech giant Peach Inc., creators of MyPhones and CamNovells and owners of YallChat and Dixiegram, has recently been hit with an invasion of privacy lawsuit. 

On Sept. 19, after a series of coupons for dog collars and leashes were sent to a household without pets in Cullman, Alabama, a young man by the name of Yokna Patawpha filed a lawsuit. 

“I do not own a dog,” Patawpha said. “I do not even have a cat I could wrangle up in a leash. There is no reason on god’s green earth they should know I would want a collar or leash.”

Peach’s head of HR, Employee 893, issued a press briefing stating any conversations or  sounds were fair game to sell to advertisers. This includes sounds of spanking, crying, fake barking or “incredibly loud” moaning that might have been overheard by any Peach appliance or any appliance running Peach software. 

It was noted that while appliances like MyPhone and virtual assistant Maribelle may be turned off, appliances that do not turn off, such as smart fridges, will continue to record and gather data.

This is not the first suit filed against Peach in regards to invasion of privacy. Earlier this year Taulkin Ham from Gainesville, Georgia, filed a similar suit. Ham claimed that he was receiving advertisements on Dixiegram for BoyFindr. 

“I’m not gay! I’m straight! I only like women. Why would I need an app that finds me gay men? I don’t think I would ever need that.” 

893 stated in a briefing related to the Ham suit that all advertisements shown on Dixiegram were derived from the user’s browsing history. 

“Pornography that may or may not have been viewed by the user is prioritzed over all other data when deciding what ads should be displayed,” 893 said. 

Even with the negative press from the lawsuits, the Peach CEO, Sam Hill, continues to push forward with new and innovative products.  

“Next year, consumers will have the privilege of experiencing the new MyPhone 11,” Hill said. “With the database of information we have from users, we will be able to predict and influence purchases with a 63% accuracy. We will officially have passed the threshold of making more of the consumers’ purchasing decisions than they do.”

Discussion-based website Weddit hosts a fringe Internet community known as “w\RKObigTech” that has been vocal about their mistrust of Peach and its competitor, Microhard. Moderator of the community, Hazul Moats, reached out after receiving cease and desist notices from both Peach and Microhard.

“I was bragging about disabling the software that Peach and Microhard uses to spy on us on my own personal appliances.” Moats said. “What I  and others didn’t know is that the software is intellectual property and the modification of it, whether for profit or not, is criminalized by the 1998 Digital Millennium Copyright Act.”

In regards to the legality of their software, founder of Microhard Gill Bates released the following statement.

“Your life hasn’t been private in the last 10 years.” Bates said. “Our ability to survey coupled with your willingness to sign user agreements has given us free reign to record and sell you data to better market ads to you. Don’t worry, we already know your complaints. There should be an email explaining everything in your inbox.”

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